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iPad sales slow, struggling to remain relevant

iPads don’t break

And that’s one of the main reasons why people don’t upgrade them. In fact most people just fix them. Speaking from the standpoint of a computer repair guy, I can tell you first hand that people will 9/10 times repair their machinery instead of upgrade. So why upgrade? For the faster processing? For the better camera? Nope. It turns out that performance has little to do with the end users decisions. A market survey indicated that the reason why people upgrade their iPads is because of higher quality screens, thinner profiles, or most importantly because their old ones break beyond repair.

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