Google is working with Adobe to halt non-critical flash animation

chrome flash content pause

credits to 9to5mac.com for the photo

This is kind of a unique move from the Google playbook to stop Adobe flash-based animations which are not critical to the central purpose of the website. This is aimed at saving your battery power and increasing the longevity of a single charge. It’s a pretty smart idea from that standpoint but will this hurt the advertising experience that drives a lot of the web forward? It certainly looks to be the case. Above you’ll notice an option to enable the feature within Google Chrome that would allow those changes to take place. This is the first time we’ve heard for this update so keep an eye out and let us know your thoughts on how it works for you. Leave your comments below:

source: 9to5mac

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